Premium Bottled Water — Direct to Consumer & Wholesale

From Brand-Led to Commercially Structured eCommerce – One Tree Mineral Water

One Tree Mineral Water engaged Freewave Digital to transition the business from a brand-led presence into a commercially structured, conversion-driven operation. We rebuilt the Shopify website for conversion, developed a wholesale acquisition funnel, structured Klaviyo lifecycle marketing, and aligned messaging across all channels to support both DTC and wholesale growth.

CLIENT

One Tree Mineral Water

INDUSTRY

Premium Bottled Water — Direct to Consumer & Wholesale

TIMELINE

2024 – 2025

SERVICES

Digital Strategy & Positioning, Website & Conversion Optimisation, Wholesale Channel Development, Email & Lifecycle Marketing

PLATFORMS

Shopify
Klaviyo
Google
Meta Ads
Instagram & Facebook

The challenge

Our Approach

What We Built

Results & Outcomes

The Bigger Picture